I get a lot of people asking us about print. Where to buy it, what to ask for and the best way to get a good price from whichever printer we end up recommending. Cheap brochure printing is often at the top of people’s list. They’re a common item in the world, yet people who end up needing some often don’t have a clue where to buy them or how much they should cost. Poster prints fall into the same category, as do rollups (roll up banner stands). These are common items – we all see them every day – but when we need to buy one we have no idea where to get them or what we should cost. I suppose we have no point of reference for these items as they are unlike anything we might usually buy, and that’s fair enough.
So how do we get the best deal on these types of printed products from printing companies? Firstly, you need to select a printer that is used to dealing in the kind of quantities that you want to buy. A banner printer that supplies huge numbers of banners (usually screen printed) to large customers is not going to want to print you one 6ft x 2ft banner. A company that does only printed stickers is not going to want to make you just three. It will be costly for them to do as it is outside their usual remit. They would probably charge you a premium – in effect the reverse of the quantity discount that applied to their regular large customers. The same goes for printing business cards.
Ok, so you’ve found your supplier. They’re friendly and ready to deal in the kind of quantities that you want to buy. How to get the best price? Firstly, find out of they have any special offers on. It’s always worth a try, and many companies DO have a special offer scheme that they promote through social media, email campaigns or even on their website, the likes of which you might find at web design manchester. If you’re a new customer you won’t get these, so it’s worth asking what’s going on. Secondly, ask for a discount! It can really be that simple and there’s no harm in asking. The best way to secure this is to offer to make sure that your artwork is finished and print ready. Many companies like auraprint offer FREE design and the use of an image library, but of course they still have to pay a designer. By doing the design yourself (and it must be 100% to the company’s requirements for print for this to work) you can save them some time and money which they might then pass onto you.
Get out there and negotiate!