You would think that sticker printing would be a relatively simple subject! Alas, it is not. I’m sure there are many printers out there that wish it was, but unfortunately it is not! There are so many variables and different methods of manufacture that it is actually one of the most complicated areas of the print industry that there is, not just any print company with a big banner printing machine can turn their hand to stickers. Window stickers are one area where much confusion often lies due to the varying nature of the job. This type of sticker can be designed to go on either side of the glass, and can be viewed from either side too – as you can imaging, that does give rise to a certain amount of confusion right off the bat.
Decals stickers can often be ordered thinking that they will be suitable for purposes that they really aren’t right for. Lots of times, stickers are ordered as replacement front panels for games consoles or machinery and other such uses. The problem here is that the stickers are often not durable enough to be touched and rubbed constantly – they will eventually lose the surface. A lot of people also order wide format printed kiss-cut stickers thinking that they will be able to have gold or silver foil colours, neons & fluorescents, and colours that are as bright as RGB screen colours. Of course, none of these are possible.
Machines such as the Gerber Edge exist to do short runs of this type of sticker (foil etc) but they still make a relatively expensive sticker. With some types, large runs are the only economical way to go about it. With large scale manufacture you have the choice of the full range of effects and possibilities for your stickers, and it’s much less likely that any particular method is going to be uneconomical.
If you’re buying online however, a good website should go some way towards explaining most of the options that exist when it comes to stickers. You could get a website designed by webdesign companies and then add a blog that explains every single variable that is possible. This could take you a while, and a lot of head-scratching, but you could end up with an authority site that attracts visitors just because you explain the situation so very well. This type of site is pretty rare, but if someone takes the time to write several excellent articles to go along with the e-commerce section, the results can be outstanding.